New York City: Fifth Avenue Stroll

A PICK-ME-UP: LET’S CELEBRATE FRIENDSHIP AT THE NEW YORK PUBLIC LIBRARY WITH MY FAVORITE LIONS: FORTITUDE AND PATIENCE, SCULPTED BY EDWARD CLARK POTTER AND THE PICCIRILLI BROTHERS, 1911 (PHOTO BY THEADORA BRACK)

By Theadora “Golightly “ Brack

Celebrating Galentine’s Day, I’ve got a wonderful idea! Let’s do things we’ve never done before, starting with Champagne before breakfast. It’s in the icebox, darling! Pop open the bottle while I make a list of sights to see along Fifth Avenue. Never a thumping bore, we’ll shop hop ’til we drop. Grab your sunnies!

Don’t you just love it?

Love what? Macy’s at Herald Square, that’s what. Commandeer a few chairs, while I trap the pretzels and French fries. I’ll tell you one thing: I’m mad about this place.

After we’ve admired the vitrines, we’ll gaze up at the nearby Empire State Building, the closest thing to heaven in this city. It’s still true. However, before crossing, do look both ways or else you, too, will have a star-crossed Affair to Remember! Besides, Cary Grant left the building years ago.

HURTLING INTO THE BEAUTY SPOTLIGHT: IT’S RAINING BEADED BAGS ON FIFTH AVENUE, SO DON’T FORGET YOUR SUNNIES, BUCKETS, AND WHEELBARROWS, TOO (PHOTO BY THEADORA BRACK)

DO GAZE UP AT THE EMPIRE STATE BUILDING! BUT BEFORE CROSSING, LOOK BOTH WAYS OR ELSE YOU, TOO, MAY HAVE A STAR-CROSSED AFFAIR TO REMEMBER! (PHOTO BY THEADORA BRACK)

1. Macy’s, 151 West 34th Street (at Broadway)

Rowland Hussey Macy’s “World’s Largest Store” has been shimmering at Herald Square since 1902. Curious about the store’s “star” logo? It’s a salute to the tattoo that Macy got when he worked as a teen on a Nantucket whaling ship in the 1830s. Perhaps R.H. had Moby Dick in mind when he created his first whale of a sale?

Tip: If you dig time travel, don’t miss the original Otis L-type escalators, located smack dab in the middle of the revamped fragrance hub. The escalators with the wooden treads run between the 8th and 9th floors. Going down? Hold onto the railing because it’s a bumpy ride, but worth every click-clack and jiggle.

STRAIGHT AS A COLUMN: HERE AT LORD & TAYLOR IS WHERE I BOUGHT MY VERY FIRST FITTED SUIT IN NAVY BLUE WITH WHITE PIPING DAZZLE—ON SALE, OF COURSE (PHOTO BY THEADORA BRACK)

2. Lord & Taylor, 424 5th Ave (at 38th Street)

Each time the heaps of handbags greet me as I make my way to the Lord & Taylor’s elevators, Fitzgerald’s The Great Gatsby pops to mind: “They’re such beautiful shirts,” Daisy sobbed, her voice muffled in the thick folds. “It makes me sad because I’ve never seen such beautiful shirts.’” This goes double for bags. Pass the hankies.

FLASHBACK: A NEW WORLD EXPO AT THE MUSEUM OF MODERN ART, PHOTOGRAPHED BY LOUISE DAHL-WOLFE, STYLED BY LORD & TAYLOR, HARPER’S BAZAAR, 1939 (T. BRACK’S ARCHIVES)

SIGN OF THE TIMES: LORD & TAYLOR WAS RECENTLY SOLD, SO GET THEE QUICKLY TO “THE DRESS ADDRESS,” AND EXPLORE IT LIKE THERE’S NO TOMORROW (PHOTO BY THEADORA BRACK)

That’s what they said

In 1925, Lord & Taylor commissioned an artist to create a miniature Saint Patrick’s Cathedral out of starched handkerchiefs. Talk about pressed for success! On the first day of the launch, the store sold thousands of hankies at 25 cents a pop. How’s that for pulling out all the props?

Tip: Lord & Taylor was recently sold, so changes are right around the hairpin curve. If you’re in the city, get thee quickly to favorite “The Dress Address,” and explore it like there’s no tomorrow, starting with the gilded revolving doors and elevators.

LET THE SUN SHINE THROUGH: CAFÉ AT SAKS, BOASTING MOD CATBIRD PERCHES AND A PANORAMIC VIEW OF ROCKEFELLER CENTER (PHOTO BY THEADORA BRACK)

3. Saks Fifth Avenue, 611 5th Avenue (at 49th Street)

Now, let’s roll on up to Saks. The year of their grand opening was 1924. At the crack of dawn, hundreds of sightseekers appeared, including boxer Jack Dempsey.

“Rush of shoppers opens Saks Store! Crowds so large even stenographers are pressed into service as Saleswomen. First package to President Coolidge! False report that Prince of Wales is there causes stampede of women to men’s department!” Such were the zippy headlines in that day’s The New York Times.

Tip: During a recent visit, I discovered the store’s café on the fifth floor. With its mod catbird seats and panoramic view of bustling scene below at the Rockefeller Center, it was difficult to stop at just one (very affordable) cup of coffee, I must admit. I was in heaven. Chocolate is sold here, too. It goes without saying, but I’ll say it anyway: I got weepy.

NEW MODE BEFORE AND AFTER FIVE: OUI, OUI TO THE MIU MIU TROUSERS WITH THE SPORTY SIDE STRIPES AT SAKS, I SAY! #STARTSAVINGPENNIESMISSBRACK

BRINGING HOME THE GOLD: YOU WON’T GO HANGRY UP IN THE CAFÉ AT SAKS WHILST STUDYING PROMETHEUS BY PAUL MANSHIP, 1934: CHOCOLATE IS ALSO SOLD HERE (PHOTO BY T. BRACK)

4. Bergdorf Goodman, 54 5th Avenue (at 58th Street)

Herman Bergdorf and Edwin Goodman’s flagship moved on up to 54th Street in 1928. Overlooking Central Park and the Grand Army Plaza, the view is a stunner when the Callery pear trees are in bloom (even if they’re a bit smelly). Also, keep your eyes peeled for the Plaza Hotel. Located next to Bergdorf, The Way We Were is just one of the many movies to feature this hotel.

FOOL-FOR-FANCIFUL: I COULD ALMOST HEAR THE BREAKFAST AT TIFFANY’S SOUNDTRACK SOFTLY A-DO-DOING AS I MADE MY EXIT AT BERGDORF GOODMAN (PHOTO BY THEADORA BRACK)

Tip: For the first time ever, I recently explored the entire department store. I had a ball as I rolled through each and every tiny showroom like a high roller. On the 7th floor, I discovered an exhibition featuring gems from Berdorf’s own archives. My eye spied shots of the vitrines, advertisements, and sketches by Balenciaga and Dior.

Then, as I swooped down though the fragrance department, I succumbed to Robert Piguet’s powdery Petit Fracas. I sprayed it not only my wrists, but also on the back of my neck—letting the cat out of the bag. I could almost hear Mancini’s Breakfast at Tiffany’s soundtrack softly a-do-doing as I made my exit, floating all the way.

BRIGHT IDEA: FRIDA KAHLO AND ABRAHAM LINCOLN MAKE GLITTERY CAMEO APPEARANCES WITH A FLOURISH OF RED IN ASHLEY LONGSHORE’S ART AT BERGDORF (PHOTO BY THEADORA BRACK)

DÉCOR INSPO DEEP WITH LUSTRE: LONGSHORE’S PAINTINGS AND SCULPTURES WILL BE ON DISPLAY AT BERGDORF GOODMAN THROUGH THE 27TH OF FEBRUARY 2018 (PHOTO BY THEADORA BRACK)

As Anaïs Nin described New York in the 1930s: “I love the proportions, the amplitude, the brilliance, the polish, the solidity. I look up at Radio City insolently and love it. The newness. The vitality. Just bring your own contents, and you create a sparkle at the highest power!”

It’s still true. So keep on strolling. Keep on sparkling! And Happy Galentine’s Day!

(If you are an Instagram fanatic, please leave a link below. Here’s where to find more of my Paris pics: @theadorabrack)

JUST BRING YOUR OWN [MATCHY-MATCHY] CONTENTS, AND YOU CREATE A SPARKLE AT THE HIGHEST POWER—ANAÏS NIN (PHOTO BY THEADORA BRACK)

OODLES OF POODLES: GAL PALS SHOPPING AT BERGDORF GOODMAN, 1960S, 7TH FLOOR EXHIBITION #ACCESSORYGOALS

FRENCH CONNECTION: CARRIE BRADSHAW’S FAVORITE MOVIE HOUSE, LOCATED NEAR BERGDORF AND GRAND ARMY PLACE—A CITY HAVEN INSPIRED BY PLACE DE LA CONCORDE

Tags: Fashion History, New York Fashion, New York Shopping, New York Shops, Shopping, Theadora Brack, Travel, Vintage, Vintage Clothing

57 thoughts on “New York City: Fifth Avenue Stroll”

pedmar10 on 13/02/2018 at at said:

My favorite shopping was at Abraham & Strauss back then … I believe was taken over by Macy’s too. As Burdines in Florida…. great shots!!!

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- Theadora Brack on 14/02/2018 at at said:
  
  Thanks for the kind, kind words! A&S! Did you shop at the Brooklyn flagship on Fulton Street? I guess Macy’s acquired it during the 1990s, according to my digging. Beautiful building.
  
  Any favorite memories or purchases? If so, do tell.
  
  Enjoy the day!
  Theadora
  
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  - pedmar10 on 14/02/2018 at at said:
    
    I visit the one in Fulton but worked on it at Woobridge Center NJ cameras dept while earning for univ. Thanks for the memories lol! yes Macy’s acquired them all ….
    
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  - Theadora Brack on 15/02/2018 at at said:
    
    Again,thanks for sharing for memories!
    
    And thanks to you, I have a new department store to research . . . Oh, la la.
    
    T.
    
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  - pedmar10 on 15/02/2018 at at said:
    
    happy shopping ::)
    
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sustainabilitea on 13/02/2018 at at said:

My favorite way to see NYC is through your eyes (or those of someone else.) Not so much of a big-city person, although I’ve gotten attached to Philadelphia through all my visits to our younger daughter’s. There’s a great Macy’s there, if you ever get the chance to stop. So good to read you again, T. Hope 2018 has been good to you.

janet

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- Theadora Brack on 14/02/2018 at at said:
  
  Great to hear from you, Janet! Oh, I love Philadelphia. Macy’s! Is it the one on Market Street? If so, it’s a beautiful building—inside and out. Has it always been a Macy’s? I’ll do some digging today.
  
  I love old department stores. Such treasures! Your Marshall Field’s in Chicago is another favorite. I guess it’s now a Macy’s? More investigative shop work!
  
  Happy New Year!
  Theadora
  
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  - sustainabilitea on 15/02/2018 at at said:
    
    I think that’s the Macy’s I meant, T. And yes, I believe the former Marshall Field’s is now Macy’s, too.
    
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  - Theadora Brack on 15/02/2018 at at said:
    
    Yes, it’s a gorgeous building, Janet. I especially love the stained glass ceiling above the beauty department.
    
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Alexander Lautsyus on 13/02/2018 at at said:

Another lovely shopping guide 🙂 It seems to me I’ve not visited 5th Avenue for a long time. It is time to come and see. The first picture with the lion is my favorite!

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- Theadora Brack on 14/02/2018 at at said:
  
  Thank you, Alexander! Yes, if you trek it to New York City, do make time to spend with the lions: Fortitude and Patience.
  
  I also love the original names: Leo Astor and Leo Lenox. During the depression, Mayor La Guardia renamed them. Also, they were given a haircut to please the critics. “Too tame!” the haters had cried.
  
  Funny!
  Theadora
  
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  - Alexander Lautsyus on 14/02/2018 at at said:
    
    Thank you, Theadora. You are all the time bringing something new to my knowledge.
    
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  - Theadora Brack on 15/02/2018 at at said:
    
    And I feel the same way about your posts, Alexander. Thanks for the inspiration!
    
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aFrankAngle on 13/02/2018 at at said:

Paris, London, Chicago, New York City …. all are paradise for shopping and fashion.

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- Theadora Brack on 14/02/2018 at at said:
  
  Ah, thanks, Frank! My mission: Spreading the word about the century-old department stores while they still exist. Treasures. Do you have a favorite retail palace?
  
  And again, thanks for sharing your Iceland photographs and tips!
  Theadora
  
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  - aFrankAngle on 14/02/2018 at at said:
    
    I’m not that much of a shopper anymore … I liked it more years ago when cities had their own store brands, which brought more uniqueness to the marketplace.
    
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  - Theadora Brack on 15/02/2018 at at said:
    
    I completely agree, Frank. Even at bookstores and grocery stores, I keep my peepers peeled for the “Local Products” section.
    
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Wendy on 14/02/2018 at at said:

I have my sunnies on, let’s go! Great read!

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- Theadora Brack on 14/02/2018 at at said:
  
  Merci, Wendy! The Zara shop on 52nd was a madhouse, discounted garb on both levels. Happy to report: I scored an embroidered jumpsuit (with a 1940s-vibe) and cat pajamas.
  
  Enjoy the day!
  T.
  
  (Is there a Scout and Molly boutique in New York?)
  
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steviegill on 14/02/2018 at at said:

Great stuff. I’ve still never been to New York. My partner went a while back for work and managed to do some sight-seeing and general tourist stuff. Unfortunately, I was unable to join her 😦

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- Theadora Brack on 14/02/2018 at at said:
  
  Thank you! Oh, you’d love New York. Add it to your list. I’d love to see the city through your lens. Did she have a favorite spot or eatery in the Big Apple? I love the city’s energy. Inspiring.
  
  So much to see!
  Theadora
  
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  - steviegill on 15/02/2018 at at said:
    
    She was only there for a week or two and spent most of it working, so I don’t think she really had chance to develop any favourite places!
    
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  - Theadora Brack on 15/02/2018 at at said:
    
    I hear you! If she thinks of a favorite eatery, let us know.
    
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Violet Hoarder on 14/02/2018 at at said:

Thanks for all the backstories–I will see these stores in a whole new light!

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- Theadora Brack on 15/02/2018 at at said:
  
  Thank you, Violet. I completely enjoyed the detective work. And it was wonderful to see so many of gilded traces from the past: the elevators, the escalators, and the heavy revolving doors, along with the wonderful “ladies lounge” signs. It made time travel extremely easy, breezy. Not bumpy at all!
  
  Enjoy the day,
  Theadora
  
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belocchio on 14/02/2018 at at said:

She replaced her morning glass of orange juice with Madam Clicquot’s tipple, and read the magic words that swept her back to past glories of New York city. In the manner of Holly Golightly she pressed her nose against unbearably enticing windows. Oh, the glory of Saks. The lure of Lord and Taylor. Magnificent Macy’s. In the pages of the diaries of Anais Nin she found the words that described her journey with Theadora. “I’m at once beyond an in New York. Tasting it fully.”

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- Theadora Brack on 15/02/2018 at at said:
  
  Lovely, lovely words, Virginia. As I strolled up Fifth Avenue, you were on my mind. I spied beaucoup boots and shoes in ruby red. On the streets and in the shops, too! Decked out in velvet, satin, and faux fur, along with rhinestones, crystals, and patches. Somehow I managed to score a bejeweled pair of booties in cobalt blue—on sale.
  
  And in my size. The only pair. I felt like Cinderella. “Take us home!” they cried. I couldn’t resist. After sprinting to the cashier, I made a bee-line to yet another pretzel stand for a celebration as the sun set.
  
  T.
  
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The Coastal Crone on 14/02/2018 at at said:

You have brought sunshine to my Valentine’s Day! What a romp, Ms. Golightly! Love the history you weaved into the shopping experience along with coffee and chocolate. Did not know about the Macy tattoo! Cheers!

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- Theadora Brack on 15/02/2018 at at said:
  
  Oh, thanks for strolling along the avenue with me! It was a fun story to. And goodness. Gracious. It was my first experience at the Saks coffee bar. What a view! Even with the clouds a-hovering, the statues and doors down at 30 Rock wooed. It was a Saturday afternoon, so the streets below were packed. It was a perfect day, from sunrise to sunset.
  
  Enjoy the weekend,
  Theadora
  
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Martino on 15/02/2018 at at said:

Another fabulous tour, T! I felt just like I did the last time I was there, when I got to spend a long weekend with my very favorite person in the whole wide world. We strolled up 5th Avenue, too, so thanks to you, it all came flooding back in my memory and I got to relive the whole experience. I can’t wait to find out where you’ll take us to next!

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- Theadora Brack on 16/02/2018 at at said:
  
  Ah, thank you, Martino. Your words made my day. My weekend.
  T.
  
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CurlsnSkirls on 16/02/2018 at at said:

Priceless commentary — gawjus photography — how do you remember it all!
Why limit Galentine’s Day to the 14th? Let’s enjoy champers every time we gather ~~ Cheers!

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- Theadora Brack on 20/02/2018 at at said:
  
  GORGEOUS comment. Thanks for the kind words. And YES. I agree! In fact, I try to celebrate Galentine’s Day each and every day. Friends and champers are treasures.
  
  Enjoy the week!
  Theadora
  
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equinoxio21 on 16/02/2018 at at said:

My second most favourite city after Paris. Or at par. 😉
Didn’t know about the lions’ names. Quite adequate: the public library was my “office” (the phone booths at the back) when I lived in New York looking for a job. I’d go to the bank on 42nd in the morning to get dimes, then spend the morning making calls for interviews in the booths of the Library.
🙂
Take care

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- Theadora Brack on 20/02/2018 at at said:
  
  Oh, what a fabulous story. Years ago, the NYPL was not only my “office” but also my “dressing room.” From time to time. The ladies lounge on the basement level was perfect place for slipping on some “interview” garb.
  
  So you’d get your dimes for the telephones on 42nd street? By the way, the payphones still exist. In fact, I took a few shots of the big wooden booths. Dim lighting so the images are blurry. Maybe I’ll post one for you.
  
  Stay tuned!
  Theadora
  
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  - equinoxio21 on 20/02/2018 at at said:
    
    Office and Dressing room! 🙂 That is great. We have indeed walked the same places. And I did go to the booths a coupla years ago. A pilgrimage. And they are still there. But I lost my NY photos from that particular trip.
    I will stay tuned. Take care.
    Brian
    
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Ray Laskowitz on 17/02/2018 at at said:

My aunt worked in that Macy’s for 40 years, from right after WWII until the 1980s.

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- Theadora Brack on 20/02/2018 at at said:
  
  Wow! So your aunt worked in the Macy’s on 34th Street for 40 years? Do you remember the department? Did you visit? I bet she had wonderful stories. I love this building. Especially the doors!
  
  (Are there any old department stores in New Orleans?)
  Theadora
  
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  - Ray Laskowitz on 20/02/2018 at at said:
    
    Hi. Yes, she worked in women’s makeup and fragrances. She started as a sales person and eventually ran the department. I visited when I was a young boy. I remember going there and thinking that “this places smells pretty good.” Somewhere deep in my visual memory I have an impression of seeing all kinds of cut glass which were probably those huge display perfume bottles.
    
    In New Orleans, they all fled to the suburbs to shopping centers where they eventually closed, except for two. JC Penny… and Macy’s 🙂 There used to be one downtown that featured Mr. Bingle during Christmastime. He is a sort of snowman figure. He still lives. You can collect all of the various figurined of him.
    
    Ray
    
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grandfathersky on 17/02/2018 at at said:

Worked at Alexander’s Dept store 57th and Lexington at Christmas time when I was a student at NYU Washington Sq. College. I loved the window dressings at the holiday, and at least once a week stopped at a Gyro stand for that authentic Greek taste. NYC is so immersive (any city for that matter) it’s not only the sites and sounds, but the smells and the tastes. The musty scent of the subways is one we never forget… the perfumes and the bakeries just this side of heaven. Thanks for a little tour of “The City” (as Long Islanders are known to call it)…

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- Theadora Brack on 20/02/2018 at at said:
  
  Oh, I agree! I love, love the smells and tastes of New York. Gyros and pretzels! Fragrances and fruit stands, too. Winter, spring, summer, and fall.
  
  Alexander’s department store! 57th and Lexington. I just found its advertising slogan. It’s pretty darn fabulous. “You’ll find Alexander’s has what you’re looking for; how lucky can you get!”
  
  Did you get to work on the Christmas windows?
  Theadora
  
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  - grandfathersky on 20/02/2018 at at said:
    
    I was a cashier at Christmastime, and got to do every register from fur storage (one ring the whole night, but oh, what furs!) to toy dept. – lines the all night long. Didn’t do the windows but saw Bloomingdales every night… I took the RR train from eight street. Different times for sure!
    
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anitajohorton on 20/02/2018 at at said:

Hi, Theodora! I’m coming out of my hole of despair and joining the party again. What beautiful photos! You have a keen eye. And NYC – I haven’t been there in years! How fun to travel with you. Must say, I do love those sparkley bits and bobs. And that Frida and Abe painting! LOVE. Talk soon, love.

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- Theadora Brack on 20/02/2018 at at said:
  
  Anita! Great to hear from you! I also love Ashley’s vitrines at Bergdorf. You can’t go wrong with glitter, I always say. Green with envy: I think the “Time Out” chair is my favorite.
  
  So are you back on the road again? If so, I’m already looking forward to your dispatches.
  
  Stay in touch!
  Theadora
  
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Adrienne Morris on 24/02/2018 at at said:

You have made New York sparkle again for me. i lived in and around NYC most of my life and miss it sometimes. My daughter — also a Theodora with slightly different spelling — just graduated from the Fashion Institute of Technology in NYC. i’m going to send her this post. I know she’ll love it!

xx
A

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- Theadora Brack on 01/03/2018 at at said:
  
  Another Theodora! Fabulous name! 😉 Thanks for sharing my New York City post, Adrienne. I really appreciate it. (Do you have a favorite museum? I’d love to spend time with the dollhouse by the Stettheimer sisters, sitting pretty now at the Museum of the City of New York. Oh, what a treasure.)
  
  Enjoy the weekend,
  Theadora
  
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  - Adrienne Morris on 01/03/2018 at at said:
    
    I have really fond memories of classes i took at The Metropolitan Museum of Art when I went to NYU. The American Wing is my favorite there (and the Christmas tree). Also love The Frick Collection. I never made it to The Morgan Library but still want to visit one of these days.
    Have a great weekend too.
    
    A
    
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kerbey on 26/02/2018 at at said:

I like the whimsy of the BERGDORF GOODMAN image. What fun you had, highrolling.

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- Theadora Brack on 01/03/2018 at at said:
  
  Yes, window-shopping like a high roller is always great fun at Bergdorf Goodman. Their vitrines are lookers—winter, spring, summer, and fall. It’s true. Paws-down, they’re my favorite. (I’m still daydreaming about the green Time Out chair.)
  
  Perhaps time to break out my stencil kit?!
  Theadora
  
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Tish Farrell on 28/02/2018 at at said:

Fabulous tour, Theadora. Ticks every box in the out-on-the-town art ‘n shopping pleasure zone.

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- Theadora Brack on 01/03/2018 at at said:
  
  Thanks for your kind words, Tish. Stay tuned for another stroll down Memory Lane. No spoilers!
  
  And thanks also for the daily inspiration!
  Theadora
  
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  - Tish Farrell on 01/03/2018 at at said:
    
    That’s a very lovely thing to say. Thank you.
    
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thom bradley on 03/03/2018 at at said:

Theadora,This post is outstanding. Your imagery has me wanting to go to 5th Ave and look at what I missed!
I continue to learn from your posts…thanks
thom

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Sheila on 06/03/2018 at at said:

I love how this shows that true New York style of the 1920s and 30s. The connection between the Macy’s logo and Nantucket whaling ships is really interesting. You’ve made me want to go back to New York to smell those pear trees, but I’ll have to settle for a classic NYC movie for now. 🙂

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jazzersten on 15/03/2018 at at said:

Theadora “Golightly “ Brack, that was a stellar post with wonderful photographs and prose.

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Inside the Mind of Isadora on 11/05/2018 at at said:

Thank you for the tour of New York City. It’s been quite a few years since I’ve been back.
All department stores are unique in the city. I used to go to A & S alot when I started my first job. They seemed to have the prices that were in my budget.
Macy’s is where I’m at now. It’s amazing the way ones budget changes as we age and have a few more pennies to splurge with. This was a wonderful post … thank you, Theodora.
AND … the champagne was chilled perfectly. YUM …!!!
Have apeaceful weekend …
Isadora 😎

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Sherievon on 01/06/2018 at at said:

A wonderful post – we are off to NY for the first time in December – so this will be helpful especially the cafe info!😊

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